#freedom is a tribute for Andrea Massari, friend and photographer, who left us on April 18, 2019.

From the start, when we were still DVMilano, Andrea was part of Cute’s history. He saw our journey; he was part of our lives; he grew together with us.

Artist’s Philosophy

“Art is not what you see, but what you make others see.”
Edgar Degas

“Life is art. Apart from my personal work, I view my photographs as a range of colors, shadows and forms inspired by the truth of human experience – snapshots of both hidden and unhidden beauty. My work is filled with energy and reflects dynamic emotion. Even my work in black and white reflects life’s celebration, utilizing composition and form to create larger than life images. Like the works of Mirò, Matisse, Picasso, Lichteinstein and many others I strive to create images of both the visible and the invisible – bright shadows of the invisible dynamism of every day. A great photographer is obliged to touch both the soul and the eye. Great photographers have always known this.

I look to photographers such as Sieff or Avedon. I create worlds – albeit often branded worlds, predicated upon the wonder of now.”